Clarity Now is a calm productivity app for the Apple ecosystem. One active item per area of your life. Everything else queued. No overwhelm. No noise.
Apple-native, by design
The Idea
Your life has areas that matter. Work. Health. Family. The thing on the side. Each one needs one thing moving forward at a time. Not a backlog. Not a board with sixty cards. One clear next step.
When you finish, the next thing promotes automatically. The list never grows because the list isn't the point. Forward motion is.
01 / Areas of Focus
Define the parts of your life that matter. Three to six areas is the sweet spot. Each area holds one active item and a queue of what's next.
02 / Focus Sessions
Tap into a focus session and the rest of the app fades away. A timer, the area you're working on, the item you've committed to. That's all.
03 / Clarity Pulse
Pulse watches what you actually do, not what you said you'd do. It notices a pattern, asks one short question, and remembers your answer. Over weeks, the questions get sharper. The picture of you gets clearer.
04 / Clarity Report
Every Sunday, Clarity Now generates a short report about your week. Not stats. Observations. What you actually worked on, where you went quiet, what your patterns might mean. Powered by Apple's on-device language models. Nothing leaves your phone.
Personal went quiet 3 weeks ago. It's not on pause. It's stopped. From a real Clarity Report
05 / Trail
Trail is the honest record of how you actually moved through your week. Items added. Items completed. Focus sessions started and finished. It's not a productivity dashboard. It's a memory.
Why Clarity Now
Four ideas that set Clarity Now apart from everything else in the productivity aisle.
Not a backlog. A next step.
Every other task app gives you a growing inbox to manage. Clarity Now gives you the next thing to do, automatically promoted from a queue when you finish the last one. The mental load drops to zero.
No analytics. No trackers. None.
The Clarity Now binary contains nothing but Apple's frameworks and your data. No Mixpanel. No Firebase. No Sentry. No advertising identifiers. Your behavior has nowhere to leak to, because nothing is listening.
Apple Foundation Models, locally.
The Clarity Report and Pulse insights are generated on your device, by an on-device language model that only reads your data. Your reflections never enter a context window we control, because there isn't one.
Built for the platform, not ported to it.
SwiftData. CloudKit. StoreKit. Sign in with Apple. Apple Foundation Models. No web wrappers, no cross-platform compromises, no janky iPad layout. The app feels like the operating system because it is the operating system.
Quieter on purpose. More useful for it.
Privacy
Clarity Now is a love letter to local-first software. Your areas, your items, your reflections, your reports. None of it touches a server we own. None of it touches a server at all unless you sign in to iCloud, in which case it goes to your iCloud, not ours.
No third-party SDKs are embedded in the app. There is no behavioral telemetry, no advertising identifier, no pixel, no fingerprint.
Your data lives on your device using SwiftData. If you turn on iCloud sync, it lives in your iCloud account through CloudKit. Apple is the only intermediary, and only if you choose.
Clarity Report and Pulse insights are generated using Apple Foundation Models, on-device. Your reflections are not sent to OpenAI, to Anthropic, or to anyone. Including us.
Start free. Upgrade if Clarity Now becomes part of your week. Cancel anytime through your Apple ID.
Pricing shown in the App Store. Subscription is billed by Apple through your Apple ID.
Subscription details
Auto-renewal terms. Payment will be charged to your Apple ID account at confirmation of purchase. Subscription automatically renews unless canceled at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period at the rate shown in the App Store. You can manage and cancel your subscriptions by going to your account settings in the App Store after purchase.
How It Works
Define the parts of your life that matter. Work, Health, Side Project, Family. Most people land on three to six.
Each area has one thing you're working on right now. Everything else waits in the queue. When you finish, the next thing promotes automatically.
Each day, one observation about your patterns. One question. One tap. The app gets smarter about you the longer you use it.
Every Sunday, an AI-written summary of what your week actually looked like. Not what you planned. What happened, and what it means.
No account required to start. Your data stays on your device. Your week stays your own.
Download on the App StoreQuestions
Last updated: April 2026
This privacy policy explains what data Clarity Now collects, how it is used, and how it is stored. Clarity Now is a personal productivity app designed to be private by default.
Clarity Now collects only the data you create inside the app:
If you sign in with Apple, Clarity Now receives:
Clarity Now does not collect:
Your data is used exclusively to provide the app's features to you. Areas, items, and Trail history are stored locally on your device using Apple's SwiftData framework. If you sign in with your Apple ID, your data syncs to your personal iCloud account using Apple's CloudKit framework. This data is stored in your iCloud account, not on servers owned or operated by Clarity Now or B7 Collective.
The Clarity Report and Clarity Pulse features analyze your activity patterns locally on your device. Report and reflection text is generated using Apple Foundation Models. This processing happens entirely on your device. No data is sent to any external server for AI processing.
Subscription status is managed by Apple through StoreKit. Clarity Now does not process or store payment information.
Clarity Now does not share your data with any third party. There are no analytics services, advertising networks, third-party SDKs, or external servers that receive your data. The only external service involved is Apple's iCloud through CloudKit, which stores your synced data in your own iCloud account under Apple's privacy policy.
Local data is stored on your device in an encrypted SwiftData database. Synced data is stored in your personal iCloud account, protected by your Apple ID credentials and Apple's security infrastructure. Clarity Now does not operate its own servers or databases.
Your data is retained as long as you use the app. You can delete your data at any time:
Because Clarity Now stores your data on your device or in your personal iCloud account, you have direct control over it at all times. You may:
If you reside in the European Economic Area, the United Kingdom, or California, you may have additional rights under the GDPR or CCPA, including the right to access, correct, port, or delete your personal data, and the right to lodge a complaint with a supervisory authority. To exercise any of these rights, contact claritynow@b7collective.com. Note that because Clarity Now does not collect or process your data on our servers, most rights are exercised directly through the app's Settings.
Clarity Now does not sell your personal information. There is no commercial exchange of your data. There are no advertising partners. There are no data brokers.
Clarity Now does not knowingly collect data from children under 13. The app does not require an account to use and does not collect personal information beyond what is described above.
If this policy is updated, the Last updated date at the top will change. Continued use of the app after a policy update constitutes acceptance of the updated policy.
If you have questions about this privacy policy, contact claritynow@b7collective.com
Last updated: April 2026
These Terms of Use, together with Apple's Standard End User License Agreement, govern your use of Clarity Now. By downloading, installing, or using Clarity Now, you agree to these terms. If you do not agree, do not use the app. Clarity Now is a product of B7 Collective.
Clarity Now is a personal productivity app that helps you organize tasks by areas of focus, track your activity, and reflect on your progress through daily reflections and weekly reports. The app is being released for iPhone first, with iPad and Apple Silicon Mac versions to follow.
You may use Clarity Now without creating an account. If you choose to sign in with Apple, your anonymous Apple ID is used to enable iCloud sync across your devices. Clarity Now does not create or operate a separate account system. Your Apple ID and any associated email or relay address are managed by Apple.
Clarity Now offers a free tier and an optional auto-renewable subscription called Clarity Now Plus.
Subscription pricing, billing, and renewal are governed by Apple's App Store terms. Clarity Now does not process or store payment information. Refunds, where available, are handled by Apple through reportaproblem.apple.com.
You own your data. Clarity Now does not claim any rights to the content you create in the app. Your data is stored on your device and, if you enable iCloud sync, in your personal iCloud account. See the Privacy Policy for full details.
You agree to use Clarity Now for its intended purpose as a personal productivity tool. You agree not to attempt to reverse-engineer, decompile, modify, or exploit the app. You agree not to use the app in violation of any applicable law.
Clarity Now is provided as is and as available, without warranties of any kind, either express or implied. While we work to keep the app functional and reliable, we do not guarantee uninterrupted service or that the app will meet every specific need.
To the maximum extent permitted by law, B7 Collective shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the app, including data loss. Some jurisdictions do not allow the exclusion of certain warranties or limitation of liability, so the above may not apply to you.
While Clarity Now uses Apple's frameworks for data storage and sync, no system is immune to data loss. You are responsible for maintaining your own backups through iCloud or other means.
You may stop using Clarity Now at any time by deleting the app. You may delete your data and any associated account through the app's Settings. We reserve the right to discontinue features or the app itself with reasonable notice.
These terms may be updated. Continued use after changes constitutes acceptance. The Last updated date at the top of this document will reflect any changes.
These terms are governed by the laws applicable to where the app is offered, except where local law requires the application of a different jurisdiction's law.
For questions about these terms, contact claritynow@b7collective.com
Have a question, found a bug, or just want to share what Clarity Now is doing for you? Reach out. A real person reads every email.
claritynow@b7collective.com